British shoppers make huge savings at ‘high end’ supermarket

Caitlin, who lives in West Yorkshire, says the packs of Sainsbury’s 12 breaded ham slices cost £1.75 for 300g, which are cheaper than Morrisons where she used to buy them.

According to the shopper, they also “taste better” too. She added: “Same as the salami. We use six packs per week, as we are a large family of eight and have it in sandwiches. The quality is amazing at Sainsbury’s.

“I buy the shop’s own brands and branded too. I buy all baby products from there, toiletries, washing powder. We only use Fairy and it’s always a good price.”

The stay-at-home mother, who has five daughters aged between two and 17, and also a six-month-old son, said the supermarket also caters well for three of her children who have dairy allergies.