Makeup artist shares tips to ‘lift sagging skin’ for women 40+

“The reason I’m using creamy products, as well, [they’re] way more flattering, you can always go over the top with powders if you want to. 

“I just urge people to try the placement of products as it really does lift the complexion. 

“Then we’re going to go in with a cream blusher – again, depending on your face shape, I would put mine further up to lift the face. But Faith [the volunteer] has got beautiful cheekbones, but I don’t want to make her look sallow, which is another thing people worry about as they get older. 

“Just smile for me, please? I’m going to put it on the apple of the cheek, and again, always think of blending it upwards to the ear. It just looks fresh and dewy.”