Pick n Pay announces new name for its middle market stores | Fin24

Pick n Pay will roll out its QualiSave stores in September.

• Pick n Pay has launched a new store brand, QualiSave, which will focus on the middle-income market.
• The original Pick n Pay-branded stores will serve more affluent customers.
• The group will convert about 40% of its Pick n Pay stores into QualiSave outlets.
• Get the biggest business stories emailed to you every weekday, or go to the Fin24 front page.

Retailer Pick n Pay has officially named its “middle market” retail chain, as its store rollout gains momentum.

QualiSave, which was provisionally named Pick n Pay Red when it was launched in May, is aimed at providing South Africa’s middle-income market consumers with lower-priced quality products.

The QualiSave brand is part of the retailer’s strategy to split its stores into two brands, with the original Pick n Pay serving more affluent customers. The group will convert about 40% of its Pick n Pay stores into QualiSave outlets.

Pick n Pay also owns the Boxer chain of supermarkets aimed at lower-income shoppers.

The new QualiSave stores will offer 8 000 products across different categories such as meat, fresh produce and bakery and some essential items. Pick n Pay stores offer 18 000 products.

READ | Shoprite vs. Pick n Pay vs. Woolworths: It’s clear who’s winning the shopping war

“Pick n Pay supermarkets will have a strong focus on fresh and have been designed to create a more aspirational shopping experience complete with more space between aisles and sections giving the sense of a ‘shop-within-a-shop’ experience,” said Pick n Pay in its announcement on Monday.

The group has already revamped six QualiSave stores and four Pick n Pay stores in the last three months.

The QualiSave stores will be rolled out across the country next month and will be revamped to differentiate them from Pick n Pay outlets, over time. The revamp will include a new store layout.

“Through Pick n Pay QualiSave, we are focusing on what a growing number of customers want in the important middle market, while remaining entirely true to the Pick n Pay brand and values,” said Pick n Pay CEO Pieter Boone in a statement.

We live in a world where facts and fiction get blurred

In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won’t be billed.