What fashion deals to expect in the Amazon Prime Day sale this year

The Amazon Prime Day sale will be kicking off next week from 21st June, giving savvy shoppers the perfect opportunity to grab a bargain or two – especially in the fashion department.

The deals will run for 48 hours and are exclusive to Amazon Prime customers only. If you’re not already a Prime member, you might want to sign up for a 30-day free trial before this year’s event starts in seven days time.

The membership also allows early access to some of online giant’s early Prime Day deals that are already being teased as many countdown to the main event.

For those who want a whole new wardrobe, the massive 48-hour sale is set to include summer essentials like swimwear, shoes, beach bags, skirts and dresses.

We don’t know for certain exactly what brands will be included in the price cuts, but last year Amazon had a plethora of stylish and sporty brands including Levi’s, Calvin Klein, Helly Hansen, Puma and Under Armour featured in its flash deals.

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Amazon also have a ‘try before you buy’ feature for Prime members called Prime Wardrobe, so customer can shop the latest fashion trends and choose six items to try on at home for seven days. They are easily returnable should they not be suitable. How good is that?

Check below for more details about what fashion deals you can expect during the event, shopping tips and if you’re wondering what the latest Prime Day deals are check out our guide here too.

Best Amazon fashion deals available now:

Can’t wait any longer? Well if you want to shop some new fashion items ahead of the day, there are some fantastic offers happening right now over at Amazon. We’ve picked out the best ones and listed them below.

You can shop the other pre-Prime Day deals happening at Amazon here.

When is Amazon Prime Day 2021?

Amazon’s exclusive, two-day sale is happening over the 21st and 22nd June 2021, much earlier than last year’s event which happened in October 2020.

So make sure you get these dates in your diary now as you’ll want to take advantage of the discounts. You can expect deals on everything from beauty to technology, Amazon devices, garden and so much more.

Not sure you can wait until then? Well fear not as you’ll be happy to hear that Amazon has launched some early fashion deals, ahead of the main event.

Over two million deals will be happening worldwide this year – across every category including: fashion, home, beauty, and more, along with the best in entertainment benefits and never-before-seen exclusives across Prime Video, Amazon Music, Prime Gaming, and more.

How do I take part in Amazon Prime Day 2021?

Amazon Prime Day is two days of non-stop deals. This major sales event happens every year, over at the online market place – and exclusive to Prime members.

University students and apprentices can enjoy the benefits of Prime, including exclusive student discounts, by joining Prime Student – with a six-month trial and then 50% off Prime after that at amazon.co.uk/joinstudent.

New members can try Prime for 30 days for free. After the trial period, a Prime membership costs £79 a year, or just £7.99 a month.

To check if you’re eligible for a free trial of Prime, head over to amazon.co.uk/prime.

So what are you waiting for?

How to find the best deals when Prime Day starts?

After shopping the event ourselves for years, we thought we’d share some tips to make sure you find the best bargains.

Starting with delaying any unnecessary purchases – it’s worth holding off until next Monday for buying any nonessential items. The chances are what you’ve been watching or keeping an eye on, will be included in the sale. So if you need a paddling pool or sound system to entertain you through the heatwave, you should hold out if you can.

It’s also a good idea to create a Wishlist – so you can start to bookmark items now. This way you know where everything you want is – and kept safe. It also saves you scrolling through the website and missing out on items that might sell faster than expected.

Amazon often have ‘Lightning Deals’ or ‘Deals of the Day’, which are only available for a limited time only. You can find these along the top of Amazon’s website. In previous years, Shark vacuum cleaners have been spotted here.

If you have access to the Amazon app, you can sign up for mobile notifications to let you know when your next deal is about to start. Not only that but any upcoming deals for Prime Day too – not forgetting deals that you want to ‘watch’ as well.

On Sunday 20th June, if you open the app and press the menu button (which should appear as three short horizontal lines), then select “Today’s Deals,” then in the “Availability” menu, which will drop-down, choose “Upcoming.” When you scroll down, you’ll be able to see all the deals dropping over the next 24 hours. If you see a deal you want to get when it goes live, press “Watch this deal”. That will make sure you get a notification when it’s live – how handy.

What was included in last year’s Prime Day?

Amazon slashed the price of some major brands in their annual event.

Sportswear from Under Armour, Puma and Helly Hansen were included as well as Amazon’s own brand of fashion find., Levi’s, Calvin Klein and loads of others.

Bargains included stylish find. women’s crew neck jumpers reduced to £33.60 and Levi’s Women’s 724 High Rise Straight Jeans dropped to £68.75. Other deals included Puma Smash V2 Trainers for £25.20 in the sale.

If you’re after a new TV to watch the Euro 2020 tournament on, Amazon have already cut the price on top TV brands like LG, Panasonic and HISENSE.

Should you or someone you know be expecting a bundle of joy in the next few months, Amazon are also giving Baby Wishlist shoppers an extra 15% discount on top of Prime Day Deals.

Are you excited for Amazon’s Prime Day 2021? Have you had your eye on a few items that you’re praying will be reduced? Let us know what you’ll be buying in the comments box.